The Marketing Director leads IAGD’s marketing strategy and execution to strengthen the organization’s visibility, engagement, and brand recognition across all digital and in-person channels. This role oversees content creation, advertising, social media management, and brand development—ensuring consistent, high-quality communication that reflects IAGD’s mission and values. The Marketing Director plays a central role in managing the organization’s presence and community engagement across physical and digital platforms.
Key Responsibilities
Content Creation
Direct the production of engaging and visually cohesive materials, including graphics, videos, written content, and digital assets. Ensure all content aligns with brand standards, messaging goals, and target audience expectations.
Advertising & Platform Management
Plan, execute, and evaluate online and offline advertising initiatives to expand reach and engagement. Manage and develop IAGD’s social media and digital platforms to maintain consistent communication, track engagement, and ensure brand alignment.
Brand Development
Establish and maintain a consistent and recognizable brand identity. Develop guidelines, storytelling strategies, and communication frameworks that reinforce IAGD’s mission, credibility, and community presence.
Evaluation & Performance Metrics
The Marketing Director’s performance will be evaluated quarterly, focusing on measurable impact, execution quality, and alignment with IAGD’s mission and goals.
- Digital Platforms & Engagement: Growth in followers, reach, engagement rate, and content consistency across platforms.
- Content Output: Timely production of high-quality graphics, videos, and posts following the content calendar.
- Brand Cohesion: Consistency in tone, style, and messaging across all channels.
- Collaboration & Leadership: Effectiveness in coordinating with the board of directors and developing an internal team.
The review process will consist of monthly reports, quarterly reviews and yearly evaluations
Revenue & Return on Investment
The marketing strategy is designed to strengthen IAGD’s visibility while creating pathways for sustainable revenue growth. Through strategic branding, digital engagement, and community outreach, marketing efforts will directly contribute to both short-term income opportunities and long-term financial resilience.
- Sponsorships & Partnerships: Collaborate with local businesses through sponsorships, branded content, and event partnerships while expanding digital reach and media visibility.
- Merchandise Sales: Develop and sell branded merchandise to enhance visibility and generate additional revenue.
- Donations & Memberships: Drive online and recurring donations through promoting streamlined giving platforms and grow membership participation to sustain long-term support.
- Event Promotion: Increase attendance and participation in community programs and fundraisers to strengthen engagement and donation outcomes.
Proposed Implementation Approach
To balance cost efficiency with quality, IAGD should adopt a hybrid marketing model, combining outsourced technical expertise with locally led initiatives.
Outsourced (International Agencies / Specialists)
- Content creation: graphics, video editing, and digital design
- Advertising: paid campaigns and performance optimization
- Brand development
- Analytics: data tracking, reporting, and performance insights
- Website development and maintenance
Local (On-Site Teams)
- Event coverage: photography, videography, and live content
- Community outreach and local engagement initiatives
This approach ensures low cost, quality, scalability and maintainability, through strategic control under the Marketing Director’s oversight. Additionally, this significantly reduces the number of volunteers that require exhaustive technical training, and can be hard to replace.
How to Apply
To apply, please email your resume and reference contact info to secretary@iagd.net
Email secretary@iagd.net